Many web design companies charge an incongruous
amount of money for designing sites, basing their rates on a "price
per page" format. Basically they are giving estimates for
completing a work, without even considering what exactly is needed
for your specific project. In our opinion, that is completely
This might cause many people to try and
reduce their web site to the smallest number of pages possible.
Most often, this results in a less than top quality web site.
MAKLER Web Site Development does not have set prices for any of
our work. We believe that every site is completely different and
deserves to be treated that way, rather than put into a pre-formed
mold. We look at each site individually in order to give an estimate
and we encourage all of our clients to include everything they
truly want in their site, without having to worry about sky-high
Why build a website?
Compelling reasons for building an Internet web presence:
6.9 MILLION AUSTRALIAN ADULTS: Yes, they accessed
the Internet in 2000, with 1.3 million purchasing online (Australian
Bureau of Statistics). What will be the figure in two years time?
MAXIMISE YOUR PROFITS AND LOWER YOUR MARKETING COSTS: Brochures
are expensive to produce and costly to update. This applies to
newspaper advertising - make your dollars work for you by directing
clients to your website as well.
SHOWCASE YOUR WORK DYNAMICALLY AND WIN MORE BUSINESS: Display
photos of your best projects - using before and after shots to
highlight your talents. This approach will help you to win contracts
over your competitors.
YOUR WEBSITE WORKS FOR YOU 24 HOURS A DAY 7 DAYS A WEEK: Potential
clients can browse or buy your services at their leisure and contact
you via e-mail.
INCREASE CUSTOMER SERVICE: Pricing structures can be outlined,
cutting down time spent quoting on the phone. Your terms and conditions
are efficiently explained.
POTENTIAL CLIENTS ARE QUALIFIED PROSPECTS WHEN THEY CONTACT YOU:
No pressure and the client is reassured - they have already seen
the quality of your work.
AFFORDABILITY - PROFESSIONALLY DESIGNED & BUILT: As your business
needs expand, we advise you on the various marketing opportunities
available. Please be aware, that to make your website work for
you, you need the services of a professional web design and marketing
OBTAIN MARKET SHARE before your competitors in your demographic
market. They may be already competing successfully online.
ONLINE PROMOTIONS: Can be successfully tied in with offline advertising
- think one page sites or "splash" screens.
CUSTOMER RELATIONSHIP MANAGEMENT: Your customers are vital to
your business - keep in touch with them.
AFFORDABILITY: A web presence is very affordable, but the design
has to allow the site to work for your business.
SELL YOUR GOODS ONLINE: Open up new markets or export. There are
good e-commerce packages available as well as custom solutions.
We can advise on the best solution for your business. Please note
that a clunky, self-built look-a-like template solution that is
currently offered in the marketplace will not lead to worthwhile
sales (would you trust your credit details to a site like that?)
and may damage your company image or reputation.
ONLINE BROCHURES: Print is expensive and so are delivery costs.
Put out a simple one-page flyer leading to your website. Changes
may be made more cost-effectively.
COMPANY INFORMATION: All those frequent company questions asked
by consumers can be answered online.
SALESPEOPLE: Stay in touch with them as they work from any location.
CUSTOMER FEEDBACK: Gain valuable customer feedback - have promotions
online as an enticement. Fine-tune products or services online
- find out what works with your customers before implementing
NEW PRODUCT LAUNCHES: Launch new products online and pre-test
PRESS RELEASES: Put out press releases online - far cheaper and
more efficient than using "snail" mail. Journalists
prefer this method as they can "cut and paste" quotes
ONLINE MARKETING TECHNIQUES: Make use of specialised marketing
techniques such as viral e-mail (think Hotmail), and regular newsletters
to your customers, informing them of new products or special offers.